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SEO Full Guide for Beginner - Rank your post in #1

 In this Article I'll be going through SEO for beginners and I'll be using Yoast SEO to optimize a wordpress website But let's say if you're using Shopify or another content management system, you can still use this guide But you just have to follow the same principles and find out where you can actually edit the on-page SEO part for your website.

So  I'm gonna be going through the five step formula to rank on page number one. So in stage one I'm gonna be talking about #1 understanding SEO and stage #2 will be going through keyword research and also competition analysis.

Then we'll be moving to stage #3 three which is on-page optimization and then stage #4 four off page optimization and Stage #5 five analysis okay, so finally I also give you some actionable tips and advice to also boost your rankings, right so.

What can you actually use this guide for so you can use this guide to optimize your own local website or a blog or e-commerce? Website and convert them to sales or you can actually just use this guide for educational purposes and maybe you can help clients.

SEO-Full-Guide


You know optimize their websites and charge monthly retainers It's really up to you what users guide for but this is a one-hour tutorial So maybe you know grab a coffee or something like that.
All right So What is SEO ? right search engine optimization it basically means optimizing your website.

So it ranks on These search engines for example on Google and Bing and other things like that Right so so that you can actually get organic traffic to your website So this is actually the best traffic source that you can get because people are looking for exactly what you have to offer Right. So for example, if you're doing paid advertising on Facebook ads, I'm not saying that it's bad I'm just saying compared to that.

This is something that you really need to focus on for your website or your business, right? Because if you're doing paid advertising, you're only guessing what they want, right, you're interrupting them. For example, they're watching TV and They're scrolling through their Facebook feed on their mobile during a advertisement on TV But they're not really looking for a carpet cleaning service if that's what you're offering, right? there in the mindset of you know looking at what their friends are doing and stuff like that right there not really looking for a carpet cleaning service because their carpets clean already but let's say You know if you're ranking on Google and your ranking for carpet cleaning in a specific location People actually have that problem that wants to be solved right? So they're people That people are actually looking for that solution and they wanted urgently.

Okay, if you're ranking there then you're gonna have a really good chance of converting those to sales and there are thousands and thousands of people who are searching for exactly what you have to offer and Once you actually start ranking, then you get consistent visitors to your website for free and all you need to do is maintain that.

Okay So I'm gonna explain a little bit about How Google actually ranks your website? So the first thing they do The most basic thing is they scan your website. So let's look at this website here Forbes travel guide Okay So how they scan your website is they look at your pages content, you know, does it actually have the keywords? Which the user is actually searching for so Google's job is to provide the most relevant You know the rep most relevant answers to that users search query, right? so whatever they're searching for if they're searching for this cost study is Este beach resort.

I think that's how you pronounce it Okay, then you better bet that that keyword should be on that page, right so they actually look at the page source so if you right click and view that page source, they look at The code here and whether or not you know, the content is related to what the user is searching for So that is the first step. Okay The second step is our other websites linking to you, right? So what that's gonna tell Google is, you know, is this website's? Relevance and also is this website a helpful resource?

So normally when people actually link to a specific page, it means that page is sort of important Okay, it gives that page what we call link juice, right? So for example, this Forbes Travel Guide, it's linking back to the hotel website, right? so if you actually click into that then that's gonna link to this hotel website And that's basically going to tell Google that you know, this website is quiet trustworthy because Forbes is actually linking to it Right. So the second step is actually getting links to your website So I'll be going through that how to get links later But that is basically the main two factors that Google uses to calculate it Right, then there are other things which is the click-through rate. So the click-through rate is for example, if we actually go to Google and Let's just do maybe best hotels in Bali Okay, if if you're actually searching for best hotels to Bali then when people are browsing that like for example if I'm a User or a customer and I'm scrolling through the results here and I don't click on these two results Okay I click on this result because because basically the the title here and also the description is much more sort of Clickable and these two get clicked less.

Okay, because they haven't optimized the title They haven't optimized their description. So this one's going to get a higher click-through rate. So more people are going to click through it Less people are gonna click through to these websites. Okay, that will mean a low click-through rate. So Google takes that into consideration as well So we'll be going through how to optimize those settings later But basically user experience is another factor. So how long someone actually spends on your website? so how long does the actual user spend browsing this website will actually tell a lot to Google whether or not this website is a valuable resource Okay, so if people click onto your website and they look at it and you have some really really bad picture or you know Really really bad layout and content people are gonna click off that website and Google is going to know that website is not a good website and they're not gonna rank you right so it's really important to To take that into consideration Another factor is the speed of the website So if your website takes longer than I think three or four seconds to load people are gonna click off your website Another factor is mobile friendliness.

So it's really important to have a mobile-friendly web and You can check your mobile friendliness on a page called. I think the sponsor Nader comm So you can plug in this URL. For example this hotel URL plug it into here and Then click on go and basically you can see if it's you know, mobile responsive or not. Okay? So basically they take everything into consideration So your goal is to make a website the best you can for the user So make the user happy and solve a problem and give amazing value. And then basically you'll get ranked Ok, so it's also really important to understand that Google makes most of us money from AdWords So AdWords is the ads up here So if someone actually clicks into that ad then the advertiser for example This pure brightening cleaning company will have to pay Google Ok, so Google makes most of the money from its search engine and AdWords. So it's really important that You know Google provides the best user experience.

When people actually using their free search engine, so people can keep coming back to the search engine Keep using it keep clicking on their ads ok, so So you gotta really understand that and if you have a bad website that doesn't provide any value then it's not gonna rank Alright, so there's three different types of search queries Informational so what that means is people are looking for an answer to a question So for example, you might be looking on how to make money or how to do SEO how to lose weight You know, those are informational types of keywords or people might be doing earphone reviews or the best TV or best HDTV review those types of informational keywords, and you've also got navigational so navigational is People know where they want to go But they use Google as a way to navigate through that website because they might not know the domain So for example people might be on Google anyway, and there might be like typing in Amazon or something like that or Amazon AWS Which is a Amazon service, you know, for example Some people don't know the exact URL so they're not going to type it into here But they use the Google search to navigate to that page All right, and then there is the transactional types of keywords So people are looking to buy something or spend money for example carpet cleaning in a specific location so people are looking for a service and they're really likely to buy or It might be for like an e-commerce store might be for like buy shoes online or buy a specific pair of shoes online Those are transactional.

So what we're going to be focusing on is transactional and also Informational is really important because you have more control over that because you have more creativity in terms of what content you can create and you can target more keywords and once you actually target those keywords and you start ranking for these keywords, which some of them I really Sort of highly searched for then You can start using that you know that your blog or something like that or that page To go back to your shop page or to your services page. Alright? so What we're gonna be doing is finding keywords So I've structured this into three sections local blog and personal and e-commerce So the principles are pretty much the same but there are some slight differences and I want to go through different examples to help you Understand a little bit better If you don't want to go and watch specific parts, you can use the time status below to skip to the most relevant section but I highly recommend watching at all because yeah, I think it's really Important so for this part of the video, I'll be going through finding keywords So the basics of finding a good keyword is that you want to find a keyword which is sort of Related or really relevant to what you actually have to offer, right? You don't want to rank for something that you don't actually provide
So let's say for example, you're selling organic coffee beans Then you don't really want to at least at first rank for a broad term for example, like coffee Okay, because when people are searching for coffee on Google, you know, they might be looking for definitions or you know all sorts of different things like you wouldn't know right but there are a lot of searches but you know Not many of them are looking for again coffee beans So it would be much easier for you to rank your website And also you'll convert higher also You'll probably have less competition and you actually satisfy the visitor if you actually target what you have to offer Okay. So once you actually get some results it's gonna build your confidence up with SEO and then you're gonna be able to dominate so I'm gonna actually go through a Example so I'm gonna do a local carpet cleaning business as an example to show you Sort of everything that I do to find the keywords, okay?

So for example, like all the tools and everything, I'll show you everything right now. Okay, so What I normally do is I probably write it down on a piece of paper in this case. I'm just gonna type it out So this is a carpet cleaning business So for me, I would sort of put myself in the shoes of the customer okay, what would they be searching for after they just spilt, you know coffee on their carpet, you know, they're probably searched for like carpet Cleaners in Melbourne or they might search, you know carpet Cleaning in Melbourne, and they might even search for how to remove Coffee stain from carpet Okay, so these two keywords are highly transactional this one is more informational so people are looking for a how-to Okay, so based on your seed keywords.

What I do is I would copy the The keyword and then go to Google. Okay, and then just paste that in and then do a Google search so what we're gonna do now is basically get some more keyword ideas and we can do that by just Looking at our competitors websites and see what they're actually ranking for. So I'm gonna open the first result here and Maybe it will go with this one here cobble cleaning Melbourne. So let's take two examples So when we're actually looking at the website here, you can just go to the top part of the website here And normally they'll have services Okay, so if you actually see here, these are all the keywords that they are targeting their main keywords Okay, so it's really easy to see So if you go back to this one here a different website You can also hover on the services and you can see the keywords that they're targeting So the targeting carpet cleaning duct cleaning tile and grout cleaning Basically, this is gonna give you some more ideas Like if you're new to the industry this is gonna give you a lot of different ideas of what people actually searching for and what I'll do is probably just look at all the services and then put them on a Notepad or something like that.

So I would do let's say This one tile and Grout cleaning and then we'll do this one as well Okay, so obviously type out the ones that you Will provide as well? Okay so I'm not going to type out all these ones that is where I'll do to generate some keyword ideas of what pages that should I create for my business and What keywords should I target? Okay, once you have those seed keywords, okay? So you should have probably like 10 to 20 different keywords based from their website here Okay, just looking at those services. Okay, then what I do is go to a website called ubersuggest So if you go to Google and just type in ubersuggest and click on the first result we should take it to neo Patel's website and Here we can enter in the keyword. So Carpet Cleaners in Melbourne. I Would paste that into here the keyword and select web here here I'm gonna select the country. So I'm going to select Australia so I'm gonna look for English and then type in Australia click on lookup Ok, so that says there is a volume of six thousand and six hundred.

So this is by the month So there's six thousand six hundred people searching per month approximately Okay, and the CPC which means cost per click and that's almost ten dollars So the cost per click is if you actually look here you'll see that up here on the there is add Okay, so these are Google ads and advertisers For example, this guy here Carpet Cleaners Melbourne. This company is advertising using Google Adwords So if someone actually clicks on that result, then this company will have to pay Google $9 60 per click. Okay, so that almost gives you a Indication of how competitive the keyword is. Alright. So normally the higher the CPC the more competitive it is okay because You know people are paying let's say, you know $10 per click. So obviously these free results here Okay, they'll be quite competitive because these are all for free Okay You don't have to pay Google if someone clicks into your your website So that gives you an indication how competitive it is. So for example if you click up here on the search volume Ok, you'll see cheap as chips Okay, so chips are cheap as chips is a company and the CPC is quite low only 58 cents the reason why it's quite low is because cheapest chips people are actually typing that into Google but that is not a Sort of a transactional keyword, right?

That is a navigational keyword. So people are navigating to that website Okay, so it wouldn't make sense for anyone any other advertiser to be targeting that Keyword, okay because people are looking specifically for this keyword and they're not gonna click on anything else So there's not much point and as you can see there is no Google ads here. Alright, so If we go back here Then what you do is you look at all the different keywords. Okay. So what I do is just copy them probably to your your clipboard or your notepad here and Copy down all those different ideas, like everything that is related to what you actually have to offer so for example and at least cleaning Melbourne, so end of lease is basically You know after you have found a new place Then you need to clean that house for the landlord before you can actually get the bond back Alright, so we'll look at all the different keywords here. You might prove Provide office cleaning, okay I'm gonna scroll down you might provide commercial cleaning You might just copy that down. Okay Vacate cleaning.

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